After a week of brainstorming about ways to increase the value of Hitachi’s internal brand at the strategic branding office, this week I learned all about Hitachi’s outward appearance at its advertisement department. Of course this department is located in Akihabara; what better place for an electronics company to brainstorm about and create its outward appearance? It was a bit unsettling at first to work right across the street from where last Sunday’s terrible stabbing spree took place, but luckily this week’s schedule was too busy to dwell on it for too long.
The week with the branding office had consisted mainly of meetings with various managers, brainstorming and working towards a final presentation. The week with advertisement was spent partly in meetings, but largely outside the office. According to one of my advertisement colleagues, Advertisement is something you learn by visiting expos and looking at ad campaigns, rather than sitting behind your desk reading through instruction materials. And so the advertisement people had created a full programme with lots of trips. On Monday, I received an extensive introduction in Hitachi’s national advertisement campaigns and I was allowed to sit in on a meeting where the advertisement team discussed their progress. Remarkably, this was a meeting for the junior staff, without the General and Senior Manager. The staff discussed a new advertisement campaign, for which the posters had just been designed, and everyone talked about their activities that week. Unfortunately there were no hand-outs and the subject matter was not yet familiar to me, so most of the meeting went over my head. After the meeting, Koike-san, one of my new temporary colleagues, took me on a walk through Akihabara, in search of stores that stock Hitachi products, to see what is on sale and, more importantly, how it is presented. We didn’t find any laptops, as Hitachi doesn’t really produce these for the consumer market, but we did find pretty much everything else, ranging from super-thin Wooo plasma screens and sleek cell phones to huge refrigerators and self-cleaning aircos. Wedged in between Panasonic and Sony, I didn’t notice the Hitachi logo at first- grey and red is stylish, but not really striking, especially in a sensory overwhelming environment like Yodobashi Camera (or Akihabara itself, for that matter).
On Tuesday I spent the morning learning everything about Hitachi’s international ad campaigns, and how they are tailored to various audiences. The American campaign, for example, focuses on the people benefiting from Hitachi’s products, featuring personal stories about a remote village that got high-speed Internet thanks to Hitachi, or a pilot who was able to continue to fly whilst receiving cancer treatment using state of the art Hitachi equipment. The European campaign also focuses on the people-behind-the-product, but it is less sentimental. Hitachi’s Asian campaigns also differ among each other: mainland China gets an environment-oriented campaign, whereas the Hong Kong campaign offers a high-tech vision of the future. All in all it was a very interesting presentation, especially since the European campaign is only visible in France, Germany and the UK, and not in the Netherlands. In the afternoon, I went out with two colleagues on a trip to Hitachi’s Sakado printing factory outside of Tokyo, where the company’s advertisement material is being printed. I had already been on a JPP-outing to Asahi Shimbun’s printing factory, so I already knew the principles of offset printing, but here I was able to come much closer to the machines and really see how they worked. Once more I was struck by the efficiency of Japanese factory workers; it seemed as if they had paid a lot of attention to doing their work as quickly and correctly as possible, making no superfluous movements and keeping in pace with the machines.
Tuesday was a long day, as there was another activity planned for the evening. I had been told that we were going on a kengaku to the TV quiz sponsored by Hitachi, the hugely popular Sekai Fushigi Hakken. I had assumed we would attend a short meeting, take a tour, receive some leaflets, that sort of thing. Imagine my surprise when upon arrival I was ushered into a TV studio on to a set featuring large plasma screens and mildly kitsch Neo-Classissistic decorations. We were invited to sit in the audience, and were instructed on when/how to clap, how to cheer and what to shout (Hitachi!). The quiz contestants were six famous Japanese, and had to answer several questions about the culture and history of Slovakia (each week the quiz features a different country or region). This quiz was typically Japanese in its format: it featured only three questions and more time was spent talking and making jokes than answering the questions. But it was good fun, and as it featured short film clips of Slovakia it was relatively easy to follow. It sure was a terrific surprise and a unique experience which I won’t forget.
On Thursday I spent the morning attending a meeting of the advertisement department and members of the strategic branding office, as they discussed the effectiveness of Hitachi campaigns in Asia and Europe. It was not easy to follow, but thanks to the hand-outs that were largely in English, I did get a good impression of what they were talking about. The meeting room was, however, rather warm and stuffy, and I was glad to go out again in the afternoon, this time all the way to Chiba, to visit the Interop exposition at the Makuhari Messe. This expo focused on IT products and networks, and most of the Japanese IT giants were there. Again, surrounded by loud music, giant screens and girls dressed up in a wide range of (very short) dresses, it was difficult at first to spot Hitachi’s subdued colours. We did find the company’s booth, however, and it turned out to be one of the most interesting to a lay person like myself, as it featured a demonstration of an earthquake safety system developed by Hitachi. When you are at home and a big earthquake occurs, you can just press one button which switches on the TV and the lights, closes the curtains and opens your door, offering a way out and at the same time protecting you from broken glass. Having experienced a 7.0 earthquake in a simulator, I think it is great to have a system take all the safety measures for you when you yourself are too shaken (literally) to think of all these things.
Finally, today has been interesting as well. This morning, a colleague took me on a trip to the technology museum close to the Nippon Budokan. The museum itself is rather dated, with a 1960s interior. But the attractions it offers still greatly appeal to children, as they can experiment and learn about subjects such as DNA, dams, optic illusions and outer space. Hitachi’s offering to the museum is a display called Nature Contact, which aims to teach children about wildlife through the use of touch screens that feature three different habitats (polar, tropics, savannah) and their wildlife. The best bit is that you can download software at home which enables you to raise a pet on your PC (a bit like a Tamagotchi) and then you can print out a barcode, which you can use to display your pet animal on the touch screen and play around with it. During our visit, the museum was full of children: they loved this display. In the afternoon, we went to Dentsu’s much quieter Advertisement Museum, which features advertisements from the Edo period to contemporary Japan. I absolutely loved it; the exhibition was small but well put together and I loved the vintage TV commercials and products. It was a nice ending to a week of exposure to various forms of corporate image building, from brainstorm, strategy and evaluation to the actual advertisement itself: newspaper ads, poster campaigns, TV commercials, sponsorships and direct promotion at expos. I feel I now have a clear image of what Hitachi is trying to do in terms of creating and promoting its corporate image. It has been a very busy week, but it has been lots of fun as well- and I haven’t even mentioned the countless lunches and dinners (including yesterday’s wonderful nomikai). Tonight I will go out with my advertisement colleagues once more, which I am sure will be a nice ending to an exciting week.
vrijdag 13 juni 2008
maandag 9 juni 2008
XX. Brand
After weeks of CSR research, which was a quite solitary task and also offered me a good deal of freedom in planning my own work days, I was quite surprised to receive a very detailed daily schedule for my week with the strategic branding office. It turned out very well, as my sempai Obukuro-san had arranged for me to meet with virtually all the managers of the branding office, to talk about all aspects of corporate branding strategy, from unifying the company’s outward appearance to legal protection of its trademarks. Of particular interest was the CSR-hearing he had organized for me with several people from the CSR department. I had prepared a list with questions in order to get additional information for my CSR report and got some interesting new ideas with regard to the role of CSR in Japan.
In between meetings, Obukuro-san and I brainstormed about a survey that will measure the level of employee satisfaction at Hitachi. Employee satisfaction is an important part of the internal perception of the Hitachi brand, which is why the internal branding department wants to find a way to take stock of the opinions and wishes of employees. As a framework for our brainstorm we used a theory proposed by Frederick Herzberg, one of the most influential psychologists in the field of business management of the 20th century. According to this Motivation-Hygiene theory, people are influenced by two factors: satisfaction, which is the result of motivator factors, and dissatisfaction, which is caused by hygiene factors. Hygiene Factors are the most important of the two, and include pay and benefits, relationship with co-workers and job security. If these factors are absent or inadequate, they will cause dissatisfaction, but they are so basic that they are usually taken for granted and do not provide additional job satisfaction. For this, one must turn to Motivator Factors such as achievement, recognition, promotion and growth.
In addition to these two factors, we distinguished between issues that are company-related (management, decision-making) and those that are workspace-related (relation with boss, co-workers). In a free brainstorm we came up with 60 or so questions that we wrote down on post-its and later organised into groups such as "love for the company," "leadership opportunities," "work-life balance" etc. From each of these 27 groups we created a representative question, which resulted in a wide variety of questions, ranging from "Have you got a clear idea of your career development within the company?" to "Can you have fun with your colleagues?" Whilst coming up with these questions, we found that many issues related to employee satisfaction are culturally determined. When I proposed and explained the idea of an ergonomically suitable work space, my colleagues were surprised and said that this usually isn’t something Japanese people would mention when thinking about job satisfaction. But when thinking about all the physical complaints that can result from bad posture and/or excessive use of the computer, such as Repetitive Strain Injury, it is surprising that the Japanese, with their long working days, don’t really see this as an important issue. On the other hand, a typically Japanese question asked whether employees were able to say something or give their opinion during a team meeting (instead of remaining silent and just listening to what the boss has to say). Compared to the situation in most Dutch organisations where everyone is more or less free to give their opinion whenever they want to, this is a fairly Japanese question. As the team is thinking about using similar surveys for the overseas offices in the future, thought should be given to this issue.
All in all, it was a very interesting week, which ended with my first presentation at Hitachi, in Japanese of course, using Japanese PowerPoint slides. I had prepared as well as I could in the limited time I had, and judging from the reactions I was able to get my key points across. Thanks to Obukuro-san’s help, I got the specific business terms right, as well as some pretty daunting grammatical constructions. I am very thankful for all his help and I must say that this week with the branding office has passed very quickly. The goodbye-dinner (admittedly a little strange after only four days), was great fun. We went to a very nice Japanese restaurant close to my work place which I have to go back to, as the food & atmosphere are great, and the prices reasonable. After that, we went to Tokyo Tower which I had only seen from a distance until then, and we actually took an elevator up this Eiffel tower replica. A typically Japanese thing to do (apparently, Tokyo tower is something of a dating spot for Japanese couples), but I really enjoyed it. I hope my week with the Advertisement department will be as much fun!
In between meetings, Obukuro-san and I brainstormed about a survey that will measure the level of employee satisfaction at Hitachi. Employee satisfaction is an important part of the internal perception of the Hitachi brand, which is why the internal branding department wants to find a way to take stock of the opinions and wishes of employees. As a framework for our brainstorm we used a theory proposed by Frederick Herzberg, one of the most influential psychologists in the field of business management of the 20th century. According to this Motivation-Hygiene theory, people are influenced by two factors: satisfaction, which is the result of motivator factors, and dissatisfaction, which is caused by hygiene factors. Hygiene Factors are the most important of the two, and include pay and benefits, relationship with co-workers and job security. If these factors are absent or inadequate, they will cause dissatisfaction, but they are so basic that they are usually taken for granted and do not provide additional job satisfaction. For this, one must turn to Motivator Factors such as achievement, recognition, promotion and growth.
In addition to these two factors, we distinguished between issues that are company-related (management, decision-making) and those that are workspace-related (relation with boss, co-workers). In a free brainstorm we came up with 60 or so questions that we wrote down on post-its and later organised into groups such as "love for the company," "leadership opportunities," "work-life balance" etc. From each of these 27 groups we created a representative question, which resulted in a wide variety of questions, ranging from "Have you got a clear idea of your career development within the company?" to "Can you have fun with your colleagues?" Whilst coming up with these questions, we found that many issues related to employee satisfaction are culturally determined. When I proposed and explained the idea of an ergonomically suitable work space, my colleagues were surprised and said that this usually isn’t something Japanese people would mention when thinking about job satisfaction. But when thinking about all the physical complaints that can result from bad posture and/or excessive use of the computer, such as Repetitive Strain Injury, it is surprising that the Japanese, with their long working days, don’t really see this as an important issue. On the other hand, a typically Japanese question asked whether employees were able to say something or give their opinion during a team meeting (instead of remaining silent and just listening to what the boss has to say). Compared to the situation in most Dutch organisations where everyone is more or less free to give their opinion whenever they want to, this is a fairly Japanese question. As the team is thinking about using similar surveys for the overseas offices in the future, thought should be given to this issue.
All in all, it was a very interesting week, which ended with my first presentation at Hitachi, in Japanese of course, using Japanese PowerPoint slides. I had prepared as well as I could in the limited time I had, and judging from the reactions I was able to get my key points across. Thanks to Obukuro-san’s help, I got the specific business terms right, as well as some pretty daunting grammatical constructions. I am very thankful for all his help and I must say that this week with the branding office has passed very quickly. The goodbye-dinner (admittedly a little strange after only four days), was great fun. We went to a very nice Japanese restaurant close to my work place which I have to go back to, as the food & atmosphere are great, and the prices reasonable. After that, we went to Tokyo Tower which I had only seen from a distance until then, and we actually took an elevator up this Eiffel tower replica. A typically Japanese thing to do (apparently, Tokyo tower is something of a dating spot for Japanese couples), but I really enjoyed it. I hope my week with the Advertisement department will be as much fun!
XIX. Hakone
Sometimes it is necessary to escape the city with its stress and its deadlines and its throngs of workers. So off we went, Margreet and I, to enjoy the tranquillity of rustic Hakone. Unfortunately, the weather forecast was bad- but we weren’t going to let a little bit of rain stop us. When we arrived in Hakone, the weather was warm and humid- but it was dry, so we decided to go for a hike along the remains of the old Edo-period Tokaido. There’s a fairly large stretch of road that’s still intact, as well as the newly renovated Hakone Barrier. In spite of its historical significance, we decided to forgo the checkpoint as the rain was gradually setting in (a recurring theme during the weekend). Instead, we jumped on a pirate ship that took us across lake Ashi. It was really raining by this time, but of course we went on deck to enjoy the view, which was quite beautiful (what with the mist slowly rising from the mountains that surrounded the lake). Naturally, the Japanese all stayed inside, watching the lake from behind glass.
We stayed at a traditional Minshuku, with onsen-water baths. During the night the rain really set in typhoon-style. We had been hoping to take the ropeway to get a nice view of Fuji, but the fog was so thick we couldn’t see more than a metre ahead of us. Naturally, the ropeway didn’t run in such weather, and when we took the bus up into the mountains we found that the famous sulphuric waters of Owakudani were also closed off to visitors. Luckily we were able to get our hands on some of the famous “black eggs” (boiled over the sulphuric water so their shells turn black) and thus added 7 years per eaten egg to our lifespan. Rather disappointed with the weather, we spent a large part of the afternoon in the wonderful Pola museum of art. Its collection is fine (one painting per impressionist), but it’s the building and the location in the middle of the woods that make it special. On the ground floor, the building has huge glass windows rising up from the floor so that you almost feel like you’re inside the surrounding forest.
Work wise, the last week of May has been a busy one, as I have been finishing my report on Japanese and Western Corporate Social Responsibility as well as preparing for my week with the strategic branding office. The report was well received, and although it needs some editing, I think it will make a good basis for my final report. That's at least one deadline helping the other...
We stayed at a traditional Minshuku, with onsen-water baths. During the night the rain really set in typhoon-style. We had been hoping to take the ropeway to get a nice view of Fuji, but the fog was so thick we couldn’t see more than a metre ahead of us. Naturally, the ropeway didn’t run in such weather, and when we took the bus up into the mountains we found that the famous sulphuric waters of Owakudani were also closed off to visitors. Luckily we were able to get our hands on some of the famous “black eggs” (boiled over the sulphuric water so their shells turn black) and thus added 7 years per eaten egg to our lifespan. Rather disappointed with the weather, we spent a large part of the afternoon in the wonderful Pola museum of art. Its collection is fine (one painting per impressionist), but it’s the building and the location in the middle of the woods that make it special. On the ground floor, the building has huge glass windows rising up from the floor so that you almost feel like you’re inside the surrounding forest.
Work wise, the last week of May has been a busy one, as I have been finishing my report on Japanese and Western Corporate Social Responsibility as well as preparing for my week with the strategic branding office. The report was well received, and although it needs some editing, I think it will make a good basis for my final report. That's at least one deadline helping the other...
maandag 19 mei 2008
XVIII. Tea
Although I try hard not to think too much about it, the end of the Japan stay is gradually coming into view. June will be a very busy month at work, with me spending the first two weeks at different divisions. After that, I will be busy helping to organize the HISTEP conference, and little time will remain for my own research into CSR. In July I will be working on my final presentations (in addition to the JNI presentation, I am also expected to give a presentation at Hitachi). All this means that I am now working hard to finish a draft version of my Corporate Social Responsibility research report before the end of May.
I must say that I am looking forward to working with the other divisions for a while. My own division, GBR, is great, but it would be nice to get a broader view of the company’s activities. The first week in June I will be working with Hitachi’s internal branding division. The second week will be spent with advertisement. Last week, someone from branding came over to discuss my tasks for the four days I will be spending with them. This turned out to be a fine example of the non-communication that can occur in a Japanese setting. According to the schedule he had received, I had supposedly spent several weeks with different divisions already and given numerous presentations in Japanese. I was surprised- my schedule had the same date stamp on it, but was completely different. Assuming that I had lots of experience giving presentations in Japanese, the branding colleague proposed I conduct several surveys and use the results for a 20-minute powerpoint presentation- in Japanese, of course. Seeing my surprise, he suggested that if this was a problem, I could also give a presentation in English. But then he added that 80% of the audience probably wouldn’t be able to follow it. Indirect communication, anyone? In the end we decided that I would send him a summary of my work at the GBR division, and have another meeting to further discuss what I can do at branding. I hope my boss will be there as well, so they can straighten out their miscommunication errors.
With the “finish line” in sight, I have also made a list of non-work related things I should go see and experience. This week, I have been able to cross several off my list. Last Wednesday I went to the Kanda festival, to go see an open-air Nōh performance. Like natto, uni sushi or karaoke, Nōh is an acquired taste. Many people think this art form too highbrow or longwinded. But I was mesmerized. The hypnotic music, the fantastic costumes, the highly stylized dances and the simple story lines make for a unique form of fairytale-like theatre. The performance lasted three hours and consisted of a Gagaku performance, two acts of Nōh theatre and one Kyogen comedy piece. Unfortunately the seats we could afford were located at the back of the festival tent so we had to look over several heads- if I ever get the opportunity to go see a Nōh performance again, I will select better seats.
Another must-see on my list was the Sanja Matsuri at Asakusa, which I visited on Saturday. Moving through the crowd I felt as if I was in the train at rush hour; the place was packed. Luckily I was taller than most female visitors and therefore able to see most of the procession of Mikoshi. What a great experience! As the Mikoshi passed by, people were almost dancing, clapping their hands and cheering on the bearers, shouting something like “oisa.” It struck me that many of the bearers were women, although not the exquisitely manicured Ginza-kind. After the parade I sampled various Japanese foods at the countless stalls.
On Sunday, I had been invited by two ladies from my choir (both in their sixties) to attend a 茶の湯 (cha no yu, tea ceremony). One of the ladies, Oyama-san, has a mother (aged 86!) who teaches the tea ceremony to younger Japanese women. Together with four pupils, I sat down on the tatami mats of a specially reserved room in the older lady’s tiny apartment. Using proscribed, stylized movements, one of the pupils made us a thick and tasty kind of matcha. Oyama-san’s mother taught me the appropriate way of accepting the cup offered to me- when to bow, what to say, how to pick up the cup, how to hold it, from which side to drink, and where to place it when finished. It turns out that the tea ceremony is also an exercise in geometry, with objects placed at specific positions on the tatami, evenly spaced and in a set order. Basically the tea ceremony is an exercise in politeness, with cups being offered and accepted in a way that is mutually pleasing. With all this formality, I was surprised at the relaxed atmosphere. Only our host managed to remain in seiza position (sitting on the knees) throughout the ceremony (she has been trained to do so since childhood), and in between cups the women were chatting away, telling stories, making jokes and asking me all sorts of questions. All in all it was a unique experience that most short-term visitors to Japan won’t be able to experience. I did not have to pay any tuition (which is, incidentally, very elegantly presented in a white envelope placed on a spread fan), but I did bring some small Dutch gifts. They were unwrapped (!) and very well received: it’s amazing to see what effect tulips and windmills have on Japanese.
I must say that I am looking forward to working with the other divisions for a while. My own division, GBR, is great, but it would be nice to get a broader view of the company’s activities. The first week in June I will be working with Hitachi’s internal branding division. The second week will be spent with advertisement. Last week, someone from branding came over to discuss my tasks for the four days I will be spending with them. This turned out to be a fine example of the non-communication that can occur in a Japanese setting. According to the schedule he had received, I had supposedly spent several weeks with different divisions already and given numerous presentations in Japanese. I was surprised- my schedule had the same date stamp on it, but was completely different. Assuming that I had lots of experience giving presentations in Japanese, the branding colleague proposed I conduct several surveys and use the results for a 20-minute powerpoint presentation- in Japanese, of course. Seeing my surprise, he suggested that if this was a problem, I could also give a presentation in English. But then he added that 80% of the audience probably wouldn’t be able to follow it. Indirect communication, anyone? In the end we decided that I would send him a summary of my work at the GBR division, and have another meeting to further discuss what I can do at branding. I hope my boss will be there as well, so they can straighten out their miscommunication errors.
With the “finish line” in sight, I have also made a list of non-work related things I should go see and experience. This week, I have been able to cross several off my list. Last Wednesday I went to the Kanda festival, to go see an open-air Nōh performance. Like natto, uni sushi or karaoke, Nōh is an acquired taste. Many people think this art form too highbrow or longwinded. But I was mesmerized. The hypnotic music, the fantastic costumes, the highly stylized dances and the simple story lines make for a unique form of fairytale-like theatre. The performance lasted three hours and consisted of a Gagaku performance, two acts of Nōh theatre and one Kyogen comedy piece. Unfortunately the seats we could afford were located at the back of the festival tent so we had to look over several heads- if I ever get the opportunity to go see a Nōh performance again, I will select better seats.
Another must-see on my list was the Sanja Matsuri at Asakusa, which I visited on Saturday. Moving through the crowd I felt as if I was in the train at rush hour; the place was packed. Luckily I was taller than most female visitors and therefore able to see most of the procession of Mikoshi. What a great experience! As the Mikoshi passed by, people were almost dancing, clapping their hands and cheering on the bearers, shouting something like “oisa.” It struck me that many of the bearers were women, although not the exquisitely manicured Ginza-kind. After the parade I sampled various Japanese foods at the countless stalls.
On Sunday, I had been invited by two ladies from my choir (both in their sixties) to attend a 茶の湯 (cha no yu, tea ceremony). One of the ladies, Oyama-san, has a mother (aged 86!) who teaches the tea ceremony to younger Japanese women. Together with four pupils, I sat down on the tatami mats of a specially reserved room in the older lady’s tiny apartment. Using proscribed, stylized movements, one of the pupils made us a thick and tasty kind of matcha. Oyama-san’s mother taught me the appropriate way of accepting the cup offered to me- when to bow, what to say, how to pick up the cup, how to hold it, from which side to drink, and where to place it when finished. It turns out that the tea ceremony is also an exercise in geometry, with objects placed at specific positions on the tatami, evenly spaced and in a set order. Basically the tea ceremony is an exercise in politeness, with cups being offered and accepted in a way that is mutually pleasing. With all this formality, I was surprised at the relaxed atmosphere. Only our host managed to remain in seiza position (sitting on the knees) throughout the ceremony (she has been trained to do so since childhood), and in between cups the women were chatting away, telling stories, making jokes and asking me all sorts of questions. All in all it was a unique experience that most short-term visitors to Japan won’t be able to experience. I did not have to pay any tuition (which is, incidentally, very elegantly presented in a white envelope placed on a spread fan), but I did bring some small Dutch gifts. They were unwrapped (!) and very well received: it’s amazing to see what effect tulips and windmills have on Japanese.
XVII. Quake
It is almost surprising how easy it is to get back into Tokyo life after a week of sleeping on tatami and eating wafu food. Big city life can be addictive, and sometimes it takes travelling through a countryside devoid of functioning ATMs or subways to fully appreciate its comforts. I was just getting back into the work-eat-sleep-study routine when early Thursday morning, a fairly large earthquake hit. It had a force of 6.8 on the Richter scale, and although the epicentre was off the coast of Ibaraki-ken, this was the strongest I’ve experienced so far. Although it was quite scary at the time, being woken up by my shaking bed, I must say that I usually don’t worry about the possibility of an earthquake. Of course, seeing the devastating results of the recent quake in China has made me very aware of how serious a matter it is. Yet, living in modern and comfortable Tokyo I do as the Japanese do: I am aware of safety precautions, but I go about my day-to-day business, not worrying too much about a possible quake. Of course, the earthquake in China has been big news with Hitachi as well, as the company has many factories and offices in China as well as Chinese employees working in Japan. Luckily, my Chinese colleagues have not lost any friends or family members in the quake, but they are understandably worried. Hitachi has pledged financial aid to the stricken area (as it has also done in the case of Myanmar). It makes me proud to be a (distant) member of the Hitachi family...
Other than that, the week after Golden Week has been fairly quiet. Walking through Marunouchi on the 7th, I did see several pro-Tibet protesters, who had turned up in response to the Chinese president’s visit to Tokyo. Apart from the Tibetan flags and banners, the demonstrators, standing in central Marunouchi, looked surprisingly like ordinary salarymen, dressed in suits and greying around the temples. Apart from that, the only big thing this week for me was the Tokyo International Singers concert on the 10th. It was great; the choir sounded a good deal better than before Golden Week, and the concert hall was quite full. Biggest and best surprise for me was to see the seven smiling faces in the front row, all belonging to fellow JPP students. The choir will give another concert in July, singing lighter repertoire such as songs from musicals and popular Japanese songs. Invitations will follow!
Other than that, the week after Golden Week has been fairly quiet. Walking through Marunouchi on the 7th, I did see several pro-Tibet protesters, who had turned up in response to the Chinese president’s visit to Tokyo. Apart from the Tibetan flags and banners, the demonstrators, standing in central Marunouchi, looked surprisingly like ordinary salarymen, dressed in suits and greying around the temples. Apart from that, the only big thing this week for me was the Tokyo International Singers concert on the 10th. It was great; the choir sounded a good deal better than before Golden Week, and the concert hall was quite full. Biggest and best surprise for me was to see the seven smiling faces in the front row, all belonging to fellow JPP students. The choir will give another concert in July, singing lighter repertoire such as songs from musicals and popular Japanese songs. Invitations will follow!
vrijdag 9 mei 2008
XVI. Golden
Now that Golden Week has come to an end I can only come to one conclusion: Japan must be one of the most beautiful and impressive countries I have ever travelled in. In just one week I have seen everything from snow-capped mountains and forests with Macaque monkeys to surf beaches and picturesque wooden houses and bridges. I have several hundreds of photographs to organize and will probably write a lengthy travel story in time, but here I will focus on the highlights of our trip.
Together with 3 other JPP students I spent the first leg of our Golden Week vacation in Takayama. This village in the Japanese Alps was praised by my colleagues as a connoisseur’s choice. They were right- it was great. We slept in a former temple turned into a youth hostel, but still with its characteristic features intact. There’s nothing like the feeling of bare feet on clean tatami mats after a long day of walking! The town itself was equally picturesque. With its wooden houses, narrow streets, traditional restaurants, morning market and countless rickshaws Takayama seemed almost untouched by modern times. Even more so was the secluded mountain town of Shirakawa-go, a UNESCO World Heritage Site famed for its Gasshozukuri style houses. Walking around the green village in the blazing hot sun it was difficult to imagine that from November to April, this town is covered in several metres of snow, making it as isolated as Yasunari Kawabata’s Snow Country.
We did manage to see some snow during our trip when we went hiking at Kamikochi. This area is famous for its natural beauty- and rightly so. With the snowy mountains in the background, our hike past the river was amazing. Large chunks of snow lined the road, Macaque monkeys were foraging in the woods and the walk through the Takazawa marsh (walking on elevated wooden walkways) was very atmospheric. All in all, this was yet another great hiking experience in Japan- unbelievable how such a densely populated country can have so many areas of exceptional natural beauty. And the greatest thing about enjoying nature in Japan is that you can soak in an onsen afterwards, even if the water is so sulphuric you have to wash your hair twice to make sure it doesn’t smell afterwards.
The second part of our holiday was spent on laid-back Izu-Hanto, as we wanted to include some relaxation in our holiday as well. At the coastal village of Shimoda we relaxed on the beach and explored the exciting nightlife of the town (aka the Cheshire Cat Jazz Club, which was very cosy albeit a bit quiet). As this was also the landing place of the famous Black Ships, we decided to go and visit the Shimoda Historical Museum as well, which featured a large exhibition on Perry and Harris, especially on the latter’s maid Saito Kichi, whose tragic life story has been the subject of many books and plays. The exhibition also included a fairly large section on Harris’ Dutch interpreter Henry Heusken, who was assassinated a few years after their arrival in Japan. It was interesting to see how the Americans used several interpreters working in Dutch as well as Chinese to communicate with the Japanese.
The last stops on our journey, Matsuzaki, Dogashima and Shuzenji, are less historically important but were still nice. Highlights included joining the locals to pick flowers in the fields surrounding our gorgeous wafu youth hostel in Matsuzaki, taking a boat tour round the cliffs at Dogashima where I saw my first flying fish ever, soaking in a tiny cliff-top onsen with an amazing view, taking a stroll through the very picturesque village of Shuzenji and drinking matcha in the sunny garden of a small teahouse in the hills overlooking the town. I must say, the traditional red bridges and bamboo grove at Shuzenji were exactly what I imagined Japan to look like when I was a kid.
All in all this holiday was just what I needed and it has inspired me to plan more trips for our last months in Japan. I can’t wait to go out and travel through this country again.
Together with 3 other JPP students I spent the first leg of our Golden Week vacation in Takayama. This village in the Japanese Alps was praised by my colleagues as a connoisseur’s choice. They were right- it was great. We slept in a former temple turned into a youth hostel, but still with its characteristic features intact. There’s nothing like the feeling of bare feet on clean tatami mats after a long day of walking! The town itself was equally picturesque. With its wooden houses, narrow streets, traditional restaurants, morning market and countless rickshaws Takayama seemed almost untouched by modern times. Even more so was the secluded mountain town of Shirakawa-go, a UNESCO World Heritage Site famed for its Gasshozukuri style houses. Walking around the green village in the blazing hot sun it was difficult to imagine that from November to April, this town is covered in several metres of snow, making it as isolated as Yasunari Kawabata’s Snow Country.
We did manage to see some snow during our trip when we went hiking at Kamikochi. This area is famous for its natural beauty- and rightly so. With the snowy mountains in the background, our hike past the river was amazing. Large chunks of snow lined the road, Macaque monkeys were foraging in the woods and the walk through the Takazawa marsh (walking on elevated wooden walkways) was very atmospheric. All in all, this was yet another great hiking experience in Japan- unbelievable how such a densely populated country can have so many areas of exceptional natural beauty. And the greatest thing about enjoying nature in Japan is that you can soak in an onsen afterwards, even if the water is so sulphuric you have to wash your hair twice to make sure it doesn’t smell afterwards.
The second part of our holiday was spent on laid-back Izu-Hanto, as we wanted to include some relaxation in our holiday as well. At the coastal village of Shimoda we relaxed on the beach and explored the exciting nightlife of the town (aka the Cheshire Cat Jazz Club, which was very cosy albeit a bit quiet). As this was also the landing place of the famous Black Ships, we decided to go and visit the Shimoda Historical Museum as well, which featured a large exhibition on Perry and Harris, especially on the latter’s maid Saito Kichi, whose tragic life story has been the subject of many books and plays. The exhibition also included a fairly large section on Harris’ Dutch interpreter Henry Heusken, who was assassinated a few years after their arrival in Japan. It was interesting to see how the Americans used several interpreters working in Dutch as well as Chinese to communicate with the Japanese.
The last stops on our journey, Matsuzaki, Dogashima and Shuzenji, are less historically important but were still nice. Highlights included joining the locals to pick flowers in the fields surrounding our gorgeous wafu youth hostel in Matsuzaki, taking a boat tour round the cliffs at Dogashima where I saw my first flying fish ever, soaking in a tiny cliff-top onsen with an amazing view, taking a stroll through the very picturesque village of Shuzenji and drinking matcha in the sunny garden of a small teahouse in the hills overlooking the town. I must say, the traditional red bridges and bamboo grove at Shuzenji were exactly what I imagined Japan to look like when I was a kid.
All in all this holiday was just what I needed and it has inspired me to plan more trips for our last months in Japan. I can’t wait to go out and travel through this country again.
XV. Future
The last days before Golden Week were not easy, as I was trying to keep focused at work but my mind was wandering elsewhere. Outside, the sun was shining. At home, travel guides and bag pack were ready to go. At work, Golden Week was The Lunchtime Topic. It struck me that whilst most managers had to go on business trip during Golden Week and had only a few days off, many Office Ladies were using Hitachi’s long Golden Week to go on trips to far and exotic destinations, ranging from Italy to Trinidad. I guess the combination of having fewer responsibilities than their male co-workers and being able to save up more money living with their parents enables many young Office Ladies to make trips many salarymen can only dream of. It made me wonder: should Japanese career women really aspire to careers similar to those of their male colleagues? Or had Japanese salarymen better follow the example of their female counterparts and invest more in free time and having fun? I wonder if emancipated Japanese women will want to adopt a salaryman lifestyle or if they will be able to change Japanese corporate lifestyle as they rise in the company’s ranks.
All this Golden Week talk made me eager to get out and travel. Luckily the working week ended early as I got Friday afternoon off to go to the Dutch embassy’s Queen’s Day reception. Although I am not too fond of expat culture in general, it was quite nice to chat to other Dutch people and find out how they are experiencing life in Tokyo. The Dutch cheese was also wonderful, although I did miss the dropjes.
The first days of Golden Week I spent relaxing, catching up on sleep, e-mails and enjoying the gorgeous weather. I discovered Hamarikyu Teien which is now officially one of my absolute favourite parks in Tokyo, and sipped matcha in the tea pavilion in the middle of the park’s salt water pond. I also explored Odaiba, which sometimes feels like a city from the future. There are dancing robots at the Toyota Universal Design Showcase, there are the Fuji Building and Tokyo Big Sight which seem like spacecrafts carelessly left behind by aliens, there is even a Tokyo Teleport Station. It doesn’t get much more SciFi than that. I read somewhere that Tokyo is the place the rest of the world goes to in order to see what the future looks like- looking back at the island’s futuristic skyline from the deck of the water bus, I myself felt a bit like a tourist back from the future. It was a strange sensation, yet at the same time “just another day in Tokyo.” Be it a miniature Statue of Liberty, a trumpet playing robot or an indoors recreation of Venice: if you can’t find it in Tokyo, it probably doesn’t exist- or you’ll have to wait at least another decade before it does.
All this Golden Week talk made me eager to get out and travel. Luckily the working week ended early as I got Friday afternoon off to go to the Dutch embassy’s Queen’s Day reception. Although I am not too fond of expat culture in general, it was quite nice to chat to other Dutch people and find out how they are experiencing life in Tokyo. The Dutch cheese was also wonderful, although I did miss the dropjes.
The first days of Golden Week I spent relaxing, catching up on sleep, e-mails and enjoying the gorgeous weather. I discovered Hamarikyu Teien which is now officially one of my absolute favourite parks in Tokyo, and sipped matcha in the tea pavilion in the middle of the park’s salt water pond. I also explored Odaiba, which sometimes feels like a city from the future. There are dancing robots at the Toyota Universal Design Showcase, there are the Fuji Building and Tokyo Big Sight which seem like spacecrafts carelessly left behind by aliens, there is even a Tokyo Teleport Station. It doesn’t get much more SciFi than that. I read somewhere that Tokyo is the place the rest of the world goes to in order to see what the future looks like- looking back at the island’s futuristic skyline from the deck of the water bus, I myself felt a bit like a tourist back from the future. It was a strange sensation, yet at the same time “just another day in Tokyo.” Be it a miniature Statue of Liberty, a trumpet playing robot or an indoors recreation of Venice: if you can’t find it in Tokyo, it probably doesn’t exist- or you’ll have to wait at least another decade before it does.
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